Great women around the World post their Instagram picture on the same day, April 16th, wearing a piece from the Figura collection.
It’s an honor to have real and inspiring women present my line. Like you, I follow a lot of nice people on Instagram. What their job, hobbies, daily routine, morning coffee or favorite meals are like — these intimate details, significant for their very insignificance, are what I’ve ve tried to show in this photos and what makes these people real and cool. So I asked my muses to share something personal of theirs with the world.
This story is about people, not clothing. Usual fashion industry focuses on clothing items rather than the individuals wearing them. In this sense I don’t do fashion; I create simple things to provide daily, stylish comfort. And instead of featuring professional models in my shoots, I present real women with passion and a story.
Fellow Brooklynite and creative light Elena Zaharova made a hyper-minimalist collection @figuraclothes centered around her ideas that in fashion, oftentimes clothes wear the woman and not the other way around, which I am very into. Kudos for putting your work out into the world fearlessly, girl. 💪🏼 #aboutusnotclothing #minimalmood
• the snow showers on friday evening made for the most beautiful light. we drove up the highest hill on the orkney mainland to take photos for a collab with the lovely @elenazaharova of @figuraclothes to celebrate the launch of her new minimalist line. thanks to @fionaplus3 for being a star and braving the biting wind 💙 #aboutusnotclothing #figuraclothes •
She is an endless source of colors. Her Floridian soul is strong and beautiful. If she can make even me love pink, then for sure she can do anything :-)
Believe it or not, I've had her illustrations as my phone wallpaper for a few years. I'm a huge fan of her playful style and positive pieces. No words can convey how happy I was to have Danielle in my project and visit her beautiful studio.
Jinnah, Los Angeles
When I talk about beauty of daily routine, I mean her. She can capture any moments, from morning walking for fresh bread to Friday burger eating, in a beautiful way. We've never met in person but I feel we walk the same roads sometimes :-)
Fiona, Orkney, Scotland
Mother of three and a country girl — it's how she called herself. Her family routine is perfectly casual and casually perfect, it's just how we all dream it to be. She lives on Orkney island in Scotland, what looks like another Universe and her address literally sounds like a fairytale.
Olalla, the Canary Islands
Her name sounds like a dream to me. And no doubt she is one. Honest, sweet and super friendly. She works as a voice therapist, lives in a nature paradise and has a great eye for beauty.
If I need an example of gorgeous and beautiful women I always have her. You can't help but fall in love at the first sight. And she is my secret teacher of wearing red lipstick.